{"id":3944,"date":"2025-07-08T12:52:20","date_gmt":"2025-07-08T12:52:20","guid":{"rendered":"https:\/\/outreachz.com\/blog\/?p=3944"},"modified":"2025-07-08T13:11:38","modified_gmt":"2025-07-08T13:11:38","slug":"external-links","status":"publish","type":"post","link":"https:\/\/outreachz.com\/blog\/external-links\/","title":{"rendered":"External Links: What They Are and How They Improve Your SEO"},"content":{"rendered":"\n<p>When we think of SEO, the usual suspects come to mind\u2014keywords, content, and backlinks. But there\u2019s another game-changer that often flies under the radar: <strong>external links<\/strong>.<\/p>\n\n\n\n<p>These quiet yet mighty links have the power to boost your content&#8217;s authority, enhance user experience, and even improve your search engine rankings. They\u2019re not just an afterthought\u2014they\u2019re a critical piece of the SEO puzzle.<\/p>\n\n\n\n<p>In this guide, we\u2019re diving into what <strong>external links<\/strong> really are, why they matter, and how using them strategically can elevate your site\u2019s SEO game. Let\u2019s dive in!<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outreachz.com\/blog\/external-links\/#What_Are_External_Links\" >What Are External Links?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outreachz.com\/blog\/external-links\/#Why_External_Links_Matter_for_SEO\" >Why External Links Matter for SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outreachz.com\/blog\/external-links\/#Dofollow_vs_Nofollow_What_It_Means_for_External_Links\" >Dofollow vs. Nofollow: What It Means for External Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outreachz.com\/blog\/external-links\/#When_Should_You_Use_External_Links\" >When Should You Use External Links?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outreachz.com\/blog\/external-links\/#Best_Practices_for_External_Linking\" >Best Practices for External Linking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outreachz.com\/blog\/external-links\/#Common_External_Linking_Mistakes_to_Avoid\" >Common External Linking Mistakes to Avoid<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outreachz.com\/blog\/external-links\/#FAQs\" >FAQs<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Are_External_Links\"><\/span><strong>What Are External Links?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Let\u2019s start with the basics.<\/p>\n\n\n\n<p>External links are hyperlinks that point from your website to another domain. In simple terms, if you link to a different website, that\u2019s an external link. These links act like a bridge, connecting your site to the rest of the internet.<\/p>\n\n\n\n<p>For example, if your blog links to a detailed SEO strategy guide on Backlinko, that\u2019s considered an external link. <\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdFdMkvrHsMwGy26fUCDOKU_uC3nsWjOWJIyDjwyDGPYaKbh5IsRrcyZQHwzpd_1vcEZgQYagiO-yHPoo_S6kkuDyb3mjE_-5JxtsKMJ_JtQYSOuOFl2lGFbk84lnOSPtacvECS?key=ny-Np1O8829MjYrUgAaRuQ\" width=\"624\" height=\"49\"><\/p>\n\n\n\n<p>These are different from:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/outreachz.com\/blog\/optimize-your-internal-linking-structure-for-seo\/\"><strong>Internal links<\/strong><\/a>, which connect one page of your site to another.<\/li>\n\n\n\n<li><a href=\"https:\/\/outreachz.com\/blog\/types-of-backlinks\/\"><strong>Backlinks<\/strong><\/a>, which are external links coming into your site from another domain.<\/li>\n<\/ul>\n\n\n\n<p>Often referred to as <strong>outbound links<\/strong>, external links direct users away from your website. Although this may seem counterproductive at first, linking to high-quality sources can actually be incredibly beneficial for SEO when done the right way.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_External_Links_Matter_for_SEO\"><\/span><strong>Why External Links Matter for SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google treats external links as signals of trust. When you link out to authoritative, relevant sources, you\u2019re essentially telling search engines, \u201cI\u2019ve done my research, and here\u2019s proof.\u201d This not only improves your content\u2019s credibility but also helps search engines understand its context more clearly.<\/p>\n\n\n\n<p>For starters, external links strengthen topical relevance. When you reference high-quality sources that are closely related to your subject, it gives your content more depth and helps Google grasp what your page is really about. They also play a big role in building trust with your audience. Readers are more likely to believe your claims when you openly cite industry leaders or data-backed sources.<\/p>\n\n\n\n<p>On the technical side, external links help search engines crawl the web more efficiently. They create pathways from your site to others, helping search engines discover and index content more effectively. Most importantly, external linking supports <a href=\"https:\/\/outreachz.com\/blog\/google-e-e-a-t\/\">Google\u2019s E-E-A-T framework<\/a>\u2014Experience, Expertise, Authority, and Trustworthiness. By pointing to respected domains in your niche, you\u2019re demonstrating that your content aligns with industry standards and carries genuine value.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dofollow_vs_Nofollow_What_It_Means_for_External_Links\"><\/span><strong>Dofollow vs. Nofollow: What It Means for External Links<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Not all <strong>external links<\/strong> are treated equally in the eyes of search engines. The difference lies in whether they\u2019re tagged as <strong>dofollow<\/strong> or <strong>nofollow<\/strong>\u2014two small attributes that carry very different SEO implications.<\/p>\n\n\n\n<p>A <strong>dofollow external link<\/strong> is the standard. It passes<a href=\"https:\/\/outreachz.com\/blog\/what-is-link-equity\/\"> <strong>link equity<\/strong><\/a> (often called &#8220;link juice&#8221;) to the page you&#8217;re linking to. This tells search engines, \u201cI trust this source, and it deserves credit.\u201d So when you link to a high-authority site using a dofollow link, you\u2019re signaling that it\u2019s a valuable reference.<\/p>\n\n\n\n<p>On the other hand, a <strong>nofollow external link<\/strong> tells search engines <em>not<\/em> to pass ranking value. You&#8217;re basically saying, \u201cI&#8217;m linking to this, but I\u2019m not vouching for it.\u201d This is useful in certain cases\u2014like when you&#8217;re linking to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>User-generated content (e.g., blog comments)<\/li>\n\n\n\n<li>Sponsored or affiliate links<\/li>\n\n\n\n<li>Pages you don&#8217;t fully endorse or want to keep distance from<\/li>\n<\/ul>\n\n\n\n<p>By default, all external links are <strong>dofollow<\/strong> unless you specify otherwise. That\u2019s why it\u2019s important to be intentional. A natural, balanced mix of both dofollow and nofollow external links helps maintain a <strong>healthy link profile<\/strong> and keeps your SEO strategy both safe and effective.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"When_Should_You_Use_External_Links\"><\/span><strong>When Should You Use External Links?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Adding external links just for the sake of SEO isn\u2019t a good strategy. The key is relevance and context.<\/p>\n\n\n\n<p>Use external links when:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You reference a statistic or study<\/li>\n\n\n\n<li>You cite expert opinions<\/li>\n\n\n\n<li>You want to provide additional reading<\/li>\n\n\n\n<li>You refer to a source your audience trusts<\/li>\n<\/ul>\n\n\n\n<p><strong>Example:<\/strong> Writing about content marketing? Linking to HubSpot or Semrush makes sense. Writing about SEO algorithms? Linking to Google\u2019s official documentation adds credibility.<\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdY_S0Hap4S8YO6O6DvK8JB0DXg3rQSGizTzoC-dIQAokxScr-8bhgw94nevNmtEVmRypd3Kra5ngX8cYP9aO_0E7W_ajK4yP0CoPZJat7YnUgHNDmEYeGxKUBQPBZUN_4XhhUcTA?key=ny-Np1O8829MjYrUgAaRuQ\" width=\"624\" height=\"45\"><\/p>\n\n\n\n<p>Always link to <strong>high-authority<\/strong> and <strong>relevant<\/strong> sites. Avoid linking to low-quality domains or unrelated topics\u2014that can confuse search engines and weaken your page\u2019s authority.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>External Links vs. Backlinks: What\u2019s the Difference?<\/strong><\/h3>\n\n\n\n<p>People often confuse external links with backlinks. While they\u2019re both hyperlinks between domains, they move in opposite directions.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>External link<\/strong>: From your site to another.<\/li>\n\n\n\n<li><strong>Backlink<\/strong>: From another site to yours.<\/li>\n<\/ul>\n\n\n\n<p>Here\u2019s the twist\u2014external links can help you earn <strong>backlinks<\/strong> too. When you link to quality content, the site you linked to might notice and link back to you. This link reciprocity is a natural byproduct of building relationships within your industry or community.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Best_Practices_for_External_Linking\"><\/span><strong>Best Practices for External Linking<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Here are some best practices to ensure you&#8217;re using external links effectively and ethically:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. Link to Trusted and Relevant Domains<\/h4>\n\n\n\n<p>Not all websites are worth linking to. When you add an external link, you&#8217;re vouching for that source\u2014so make it count.<\/p>\n\n\n\n<p>Stick to domains that are well-established, authoritative, and directly related to the topic you&#8217;re discussing. Government sites (<strong>.gov<\/strong>), educational institutions (<strong>.edu<\/strong>), and respected industry sources (<strong>.org<\/strong> and credible <strong>.com<\/strong> sites like HubSpot, Backlinko, or Google Search Central) are generally safe bets.<\/p>\n\n\n\n<p>Avoid linking to spammy, outdated, or irrelevant sites. Doing so not only hurts your SEO but also makes your content look less trustworthy to users.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Use Descriptive and Clear Anchor Text<\/h4>\n\n\n\n<p><a href=\"https:\/\/outreachz.com\/blog\/anchor-text-optimization-in-seo\/\">Anchor text<\/a>\u2014the clickable words in your hyperlink\u2014matters more than you think. Search engines use it to understand the context of both your page and the page you&#8217;re linking to. So if you\u2019re linking to an external guide on local SEO, the anchor text should reflect that.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Instead of: \u201cClick here to read more about SEO.\u201d<\/em><\/li>\n\n\n\n<li><em>Use: \u201cRead this comprehensive SEO guide from Moz.\u201d<\/em><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">3. Keep It Natural and Contextual<\/h4>\n\n\n\n<p>External links should <strong>add value<\/strong>, not clutter. Don\u2019t sprinkle links throughout your content just to hit a quota or because you read somewhere that \u201clinking out is good for SEO.\u201d<\/p>\n\n\n\n<p>Ask yourself:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Does this link genuinely help the reader understand the topic better?<\/li>\n\n\n\n<li>Is the destination page trustworthy and up to date?<\/li>\n\n\n\n<li>Does the link fit seamlessly into the sentence?<\/li>\n<\/ul>\n\n\n\n<p>If the answer\u2019s yes, go for it. If not, it\u2019s better to leave it out.<\/p>\n\n\n\n<p>A natural linking pattern also makes your content look less spammy and more helpful\u2014something both search engines and real humans appreciate.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. Open External Links in a New Tab<\/h4>\n\n\n\n<p>When someone clicks an external link, you don\u2019t want them to completely leave your site. By setting links to open in a <strong>new browser tab<\/strong>, you allow users to explore the source without ending their current session on your page.<\/p>\n\n\n\n<p>Most CMS platforms (like WordPress) make this easy\u2014just toggle \u201copen in new tab\u201d when inserting the link.<\/p>\n\n\n\n<p>This small tweak improves <strong>session duration<\/strong>, keeps users engaged with your site longer, and leads to a better overall user experience.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5. Monitor and Maintain Your External Links<\/h4>\n\n\n\n<p>Even the best links can go bad over time. The page you linked to might get removed, redirected, or changed significantly. And <a href=\"https:\/\/outreachz.com\/blog\/how-to-fix-broken-links\/\">broken link<\/a>s\u2014those dreaded 404 errors\u2014create a poor user experience and can harm your SEO performance.<\/p>\n\n\n\n<p>That\u2019s why it\u2019s important to <strong>audit your external links regularly<\/strong>. You can use tools like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\" target=\"_blank\" rel=\"noopener\"><strong>Screaming Frog<\/strong><\/a> (a website crawler that checks for broken links)<\/li>\n\n\n\n<li><strong>Ahrefs<\/strong> or <strong>SEMrush<\/strong> (to monitor link health and outbound link profiles)<\/li>\n\n\n\n<li><strong>Google Search Console<\/strong> (to get crawl error reports)<\/li>\n<\/ul>\n\n\n\n<p>Make link checking part of your content maintenance routine\u2014especially for older blog posts and cornerstone pages.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Common_External_Linking_Mistakes_to_Avoid\"><\/span><strong>Common External Linking Mistakes to Avoid<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Let\u2019s be honest \u2014 people get external links wrong all the time. Watch out for these pitfalls:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Linking to Low-Quality Sites<\/strong><strong><br><\/strong> This can damage your site\u2019s credibility and hurt your trust signals with search engines.<br><\/li>\n\n\n\n<li><strong>Overlinking<\/strong><strong><br><\/strong> Adding too many external links on a single page confuses readers and dilutes your authority.<br><\/li>\n\n\n\n<li><strong>Ignoring Nofollow When Needed<\/strong><strong><br><\/strong> Failing to mark paid or user-generated links as nofollow can violate Google\u2019s guidelines.<br><\/li>\n\n\n\n<li><strong>Using Spammy Anchor Text<\/strong><strong><br><\/strong> Stuffing keywords or using vague phrases like \u201cclick here\u201d doesn\u2019t support SEO or usability.<br><\/li>\n\n\n\n<li><strong>Failing to Audit Your Links<\/strong><strong><br><\/strong> Broken or outdated links lead to poor user experience and can negatively impact your rankings.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Final Thoughts<\/strong><\/h3>\n\n\n\n<p>Mastering external links might seem simple, but there\u2019s an art to doing it right. Think of every external link as a recommendation. When you recommend trustworthy, helpful resources, you build trust with your readers and with search engines.<\/p>\n\n\n\n<p>Over time, this strengthens your entire SEO foundation. Your site becomes more authoritative, your rankings improve, and you deliver more value to your audience.<\/p>\n\n\n\n<p>So don\u2019t be afraid to link out \u2014 just do it wisely.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span><strong>FAQs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">1. Should I always use nofollow for external links?<\/h4>\n\n\n\n<p>Use dofollow links for reliable and relevant resources that enhance your content. Reserve nofollow for paid links, unreliable sources, or user-generated content to prevent passing link equity where it\u2019s not needed.&#8221;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Can too many external links hurt my site?<\/h4>\n\n\n\n<p>Yes. If you include too many external links\u2014especially to low-quality or irrelevant sites\u2014it can dilute your content and appear spammy. Stick to high-quality, contextually relevant outbound links in moderation.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. What\u2019s the difference between a backlink and an external link?<\/h4>\n\n\n\n<p>A <strong>backlink<\/strong> is a link from another website <em>to<\/em> your site, while an <strong>external link<\/strong> is a link from your site <em>to<\/em> another domain. Both play different but important roles in SEO.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. Are affiliate links considered external links?<\/h4>\n\n\n\n<p>Yes, affiliate links are a type of external link. To comply with Google\u2019s guidelines, these should typically be marked with rel=&#8221;nofollow&#8221; or rel=&#8221;sponsored&#8221; attributes.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5. Should external links open in a new tab?<\/h4>\n\n\n\n<p>Usually, yes. Opening external links in a new tab (target=&#8221;_blank&#8221;) helps users explore the linked resource without leaving your website entirely, improving user experience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When we think of SEO, the usual suspects come to mind\u2014keywords, content, and backlinks. But there\u2019s another game-changer that often flies under the radar: external links. These quiet yet mighty links have the power to boost your content&#8217;s authority, enhance user experience, and even improve your search engine rankings. They\u2019re not just an afterthought\u2014they\u2019re a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3945,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[77],"tags":[35,813,632,39,158,454,631,194,71,83,147],"class_list":["post-3944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-link-building","tag-backlinks","tag-dofollow-vs-nofollow","tag-external-links","tag-link-building","tag-link-equity","tag-link-profile","tag-outbound-links","tag-search-engine-optimization","tag-seo-best-practices","tag-seo-for-beginners","tag-seo-tips"],"acf":[],"jetpack_featured_media_url":"https:\/\/outreachz.com\/blog\/wp-content\/uploads\/2025\/07\/external-links.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/outreachz.com\/blog\/wp-json\/wp\/v2\/posts\/3944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/outreachz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/outreachz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/outreachz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/outreachz.com\/blog\/wp-json\/wp\/v2\/comments?post=3944"}],"version-history":[{"count":16,"href":"https:\/\/outreachz.com\/blog\/wp-json\/wp\/v2\/posts\/3944\/revisions"}],"predecessor-version":[{"id":3966,"href":"https:\/\/outreachz.com\/blog\/wp-json\/wp\/v2\/posts\/3944\/revisions\/3966"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/outreachz.com\/blog\/wp-json\/wp\/v2\/media\/3945"}],"wp:attachment":[{"href":"https:\/\/outreachz.com\/blog\/wp-json\/wp\/v2\/media?parent=3944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/outreachz.com\/blog\/wp-json\/wp\/v2\/categories?post=3944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/outreachz.com\/blog\/wp-json\/wp\/v2\/tags?post=3944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}