{"id":3655,"date":"2025-01-31T17:52:10","date_gmt":"2025-01-31T17:52:10","guid":{"rendered":"https:\/\/outreachz.com\/blog\/?p=3655"},"modified":"2025-02-03T12:59:38","modified_gmt":"2025-02-03T12:59:38","slug":"outbound-links","status":"publish","type":"post","link":"https:\/\/outreachz.com\/blog\/outbound-links\/","title":{"rendered":"Do Outbound Links Improve SEO? Here\u2019s What You Need to Know"},"content":{"rendered":"\n<p>When it comes to SEO, most discussions focus on backlinks (inbound links) and internal linking strategies. But what about &nbsp;<strong>outbound links<\/strong>? Do they help or hurt your website&#8217;s rankings?<\/p>\n\n\n\n<p>External links direct visitors from your site to another domain and play a crucial role in content credibility, user experience, and authority-building. While some website owners hesitate to link out, fearing they might &#8220;leak&#8221; SEO value, others use them strategically to boost trust and engagement.<\/p>\n\n\n\n<p>So, do they improve SEO? The answer isn&#8217;t black and white, but this guide will break down everything you need to know\u2014from how they impact rankings to best practices that maximize their benefits.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outreachz.com\/blog\/outbound-links\/#What_Are_Outbound_Links\" >What Are Outbound Links?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outreachz.com\/blog\/outbound-links\/#Outbound_Links_vs_Inbound_Links_Whats_the_Difference\" >Outbound Links vs. Inbound Links: What\u2019s the Difference?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outreachz.com\/blog\/outbound-links\/#How_Do_Outbound_Links_Impact_SEO\" >How Do Outbound Links Impact SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outreachz.com\/blog\/outbound-links\/#Common_Myths_About_Outbound_Links_SEO\" >Common Myths About Outbound Links &amp; SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outreachz.com\/blog\/outbound-links\/#Best_Practices_for_Using_Outbound_Links\" >Best Practices for Using Outbound Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outreachz.com\/blog\/outbound-links\/#How_Link_Juice_Flows_Through_Outbound_Links\" >How Link Juice Flows Through Outbound Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/outreachz.com\/blog\/outbound-links\/#How_to_Measure_the_Impact_of_Outbound_Links_on_SEO\" >How to Measure the Impact of Outbound Links on SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/outreachz.com\/blog\/outbound-links\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Are_Outbound_Links\"><\/span><strong>What Are Outbound Links?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Outbound links are simply <strong>links from your website to another<\/strong>. If you\u2019re writing about SEO best practices and link to an official Google ranking guide, that\u2019s an outbound link.<\/p>\n\n\n\n<p>But before we go further, let\u2019s clarify how external links compare to inbound links.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Outbound_Links_vs_Inbound_Links_Whats_the_Difference\"><\/span><strong>Outbound Links vs. Inbound Links: What\u2019s the Difference?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are three main types of links in SEO:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Outbound Links (External Links)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Direct users from your site to another website.<\/li>\n\n\n\n<li>Help search engines understand content relevance.<\/li>\n\n\n\n<li>Improve credibility when linking to high-authority sources.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Inbound Links (<a href=\"https:\/\/outreachz.com\/blog\/types-of-backlinks\/\">Backlinks<\/a>)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Links from other websites to your site.<\/li>\n\n\n\n<li>A major ranking factor in Google\u2019s algorithm.<\/li>\n\n\n\n<li>Increase <a href=\"https:\/\/outreachz.com\/blog\/domain-authority\/\">domain authority<\/a> and trustworthiness.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Internal Links<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Connect different pages within your own site.<\/li>\n\n\n\n<li>Improve <a href=\"https:\/\/outreachz.com\/blog\/website-navigation-best-practices\/\">site navigation<\/a> and user experience.<\/li>\n\n\n\n<li>Help distribute PageRank across your site.<\/li>\n<\/ul>\n\n\n\n<p>&nbsp;<strong>Key Takeaway:<\/strong> While inbound links are critical for rankings, outbound links play a major role in credibility, context, and user experience. They don\u2019t dilute SEO power\u2014they actually help when used wisely!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Do_Outbound_Links_Impact_SEO\"><\/span><strong>How Do Outbound Links Impact SEO?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now for the big question\u2014do external links directly impact rankings?<\/p>\n\n\n\n<p>Google hasn\u2019t explicitly stated that linking out is a ranking factor, but SEO studies and expert insights suggest they play a crucial role. Here\u2019s how:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. They Improve Content Credibility<\/h4>\n\n\n\n<p>When you link to high-authority sources like Google, Moz, or Harvard Business Review, it signals to users and search engines that your content is well-researched.<a href=\"https:\/\/outreachz.com\/blog\/google-e-e-a-t\/\"> Google\u2019s <strong>E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)<\/strong><\/a> guidelines emphasize the importance of reliable content, and linking to trusted sources can help boost credibility.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. They Help Search Engines Understand Content Context<\/h4>\n\n\n\n<p>External links give Google context about your content. For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A page about &#8220;SEO best practices&#8221; linking to an Ahrefs guide signals that your content is about SEO strategy.<\/li>\n\n\n\n<li>A post about &#8220;healthy diets&#8221; linking to a Harvard nutrition study reinforces its relevance to health and nutrition.<\/li>\n<\/ul>\n\n\n\n<p>Search engines analyze outbound links to determine topical relevance, which can help your page rank for the right queries.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. They Improve User Experience<\/h4>\n\n\n\n<p>SEO isn\u2019t just about search engines; it\u2019s about users. If your content provides valuable external resources, visitors are more likely to trust your site and return for more information.<\/p>\n\n\n\n<p>Imagine reading an article on Google ranking factors\u2014wouldn\u2019t you appreciate a link to Google\u2019s official documentation? Thoughtfully placed outbound links keep users engaged and provide additional insights.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. They Build Relationships &amp; Increase Backlinks<\/h4>\n\n\n\n<p>Linking to authoritative websites can also help you build relationships in your industry. When you frequently reference high-quality sources, those sites might notice and link back to you in return. This creates opportunities for <a href=\"https:\/\/outreachz.com\/blog\/benefits-of-link-building\/\"><strong>natural link-building<\/strong><\/a>, which is a huge SEO win.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Common_Myths_About_Outbound_Links_SEO\"><\/span><strong>Common Myths About Outbound Links &amp; SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are many misconceptions about these links, so let\u2019s clear up the biggest ones:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Myth 1: Outbound Links Reduce Your Website\u2019s Authority<\/h4>\n\n\n\n<p>Many website owners hesitate to add external links, thinking they \u201cleak\u201d PageRank (SEO value). In reality, linking to relevant, authoritative sources enhances your credibility rather than diminishing it.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Myth 2: Google Penalizes Websites for Using Outbound Links<\/h4>\n\n\n\n<p>Google does penalize spammy outbound linking practices (like linking to low-quality, irrelevant sites). However, if used correctly, outbound links are beneficial, not harmful.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Myth 3: More Outbound Links = Better Rankings<\/h4>\n\n\n\n<p>While outbound links improve SEO when used wisely, adding too many can clutter your content. Focus on quality over quantity\u2014linking to a few relevant, high-authority sources is more effective than excessive linking.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Best_Practices_for_Using_Outbound_Links\"><\/span><strong>Best Practices for Using Outbound Links<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Want to make the most of outbound links? Follow these best practices:<\/p>\n\n\n\n<p><strong>1. Link to Reputable, High-Authority Sources<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prioritize credible domains like .gov, .edu, and trusted industry leaders (e.g., Google, Forbes, Moz).<\/li>\n\n\n\n<li>Avoid linking to low-quality or spammy sites.<\/li>\n<\/ul>\n\n\n\n<p><strong>2. Use Descriptive, Natural Anchor Text<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Instead of \u201cclick here\u201d, use meaningful phrases like \u201cGoogle\u2019s ranking factors guide\u201d.<\/li>\n\n\n\n<li>Keep it concise and relevant.<\/li>\n<\/ul>\n\n\n\n<p><strong>3. Use No-Follow Tags When Necessary<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Add <strong>rel=&#8221;nofollow&#8221;<\/strong> when linking to sponsored, affiliate, or user-generated content to comply with Google\u2019s guidelines.<\/li>\n\n\n\n<li>Use <strong>rel=&#8221;sponsored&#8221;<\/strong> for paid links and <strong>rel=&#8221;ugc&#8221;<\/strong> for forum\/user-generated links.<\/li>\n<\/ul>\n\n\n\n<p><strong>4. Maintain a Healthy Link Ratio<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Balance internal, inbound, and outbound links.<\/li>\n\n\n\n<li>Outbound links should complement your content, not overwhelm it.<\/li>\n<\/ul>\n\n\n\n<p><strong>5. Regularly Audit &amp; Fix Broken Links<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use tools like <a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Ahrefs<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\" target=\"_blank\" rel=\"noopener\"><strong>Screaming Frog<\/strong><\/a><strong>, or <\/strong><a href=\"https:\/\/search.google.com\/search-console\/about\" target=\"_blank\" rel=\"noopener\"><strong>Google Search Console<\/strong><\/a> to find and fix broken links.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Do Outbound Links Pass Link Juice?<\/strong><\/h3>\n\n\n\n<p>Many fear linking out &#8220;leaks&#8221; SEO value, but a <strong>2016 Reboot Online study<\/strong> proved otherwise. Websites that included<strong> <\/strong>outbound links to authoritative sources ranked higher than those without, showing Google sees them as a positive quality signal\u2014not a PageRank drain. Strategic linking boosts SEO, not weakens it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Link_Juice_Flows_Through_Outbound_Links\"><\/span><strong>How Link Juice Flows Through Outbound Links<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Not all outbound links pass SEO value equally. Whether or not a link transfers <a href=\"https:\/\/outreachz.com\/blog\/what-is-link-equity\/\">link equity<\/a> depends on three key factors:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1.<strong> <\/strong><a href=\"https:\/\/outreachz.com\/blog\/dofollow-vs-nofollow-links\/\">Do-Follow vs. No-Follow Links<\/a><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Do-Follow Links (Default)<\/strong>:\n<ul class=\"wp-block-list\">\n<li>These pass link juice to the target page, signaling search engines that you endorse that content.<\/li>\n\n\n\n<li>Google and other search engines use them to distribute PageRank and authority.<\/li>\n\n\n\n<li>Example: &lt;a href=&#8221;https:\/\/example.com&#8221;&gt;SEO Guide&lt;\/a&gt;<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>No-Follow Links (<\/strong><strong>rel=&#8221;nofollow&#8221;<\/strong><strong>)<\/strong>:\n<ul class=\"wp-block-list\">\n<li>These tell search engines not to pass link equity, but they can still be valuable for user experience and credibility.<\/li>\n\n\n\n<li>Google stopped completely ignoring no-follow links in 2019, meaning they can still contribute to site relevance even without passing direct PageRank.<\/li>\n\n\n\n<li>Best used for sponsored, affiliate, or user-generated content.<\/li>\n\n\n\n<li>Example: &lt;a href=&#8221;https:\/\/example.com&#8221; rel=&#8221;nofollow&#8221;&gt;Sponsored Content&lt;\/a&gt;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong>Best Practice:<\/strong> Use <strong>do-follow links<\/strong> for organic, high-authority sources, and <strong>no-follow links<\/strong> for sponsored, paid, or low-trust links.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. The Authority of the Linked Site<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Outbound links to high-authority websites (like Wikipedia, Google, or government sites) can enhance credibility.<\/li>\n\n\n\n<li>Linking to spammy or low-quality sites can harm your SEO, leading to penalties.<\/li>\n\n\n\n<li>Tools like Moz\u2019s Domain Authority (DA) and Ahrefs\u2019 Domain Rating (DR) can help determine a site&#8217;s credibility before linking.<\/li>\n<\/ul>\n\n\n\n<p><strong>Best Practice:<\/strong> Always <strong>vet external links<\/strong> to ensure they come from reputable sources.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Context &amp; Relevance Matter<\/h4>\n\n\n\n<p>Search engines analyze <strong>t<\/strong>he context of outbound links to determine whether they add value.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If you&#8217;re writing about SEO best practice<strong>s<\/strong>, linking to Google\u2019s official SEO guide reinforces <a href=\"https:\/\/outreachz.com\/blog\/topical-authority\/\">topical authority<\/a>.<\/li>\n\n\n\n<li>If you&#8217;re writing about healthy diets but link to an unrelated e-commerce site, search engines may view it as spammy or manipulative.<\/li>\n<\/ul>\n\n\n\n<p><strong>Best Practice:<\/strong> Ensure that outbound links are relevant and add depth to your content.<\/p>\n\n\n\n<p>Bottom line? <strong>Linking out won\u2019t \u201cdrain\u201d your SEO power\u2014it can enhance it when done right.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Measure_the_Impact_of_Outbound_Links_on_SEO\"><\/span><strong>How to Measure the Impact of Outbound Links on SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you\u2019re incorporating outbound links into your strategy, it\u2019s important to track their effectiveness. Here\u2019s how:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Monitor Traffic from Outbound Links<\/strong><br>Use Google Analytics to see if users return to your site after clicking a link. High return rates indicate that your links add value without driving visitors away permanently.<\/li>\n\n\n\n<li><strong>Track Engagement Metrics<\/strong><br>Links should enhance user experience, not hurt it. Keep an eye on:<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/outreachz.com\/blog\/what-is-bounce-rate\/\">Bounce Rate<\/a><\/strong>: If it increases after adding<strong> outbound links<\/strong>, consider adjusting link placement.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/outreachz.com\/blog\/dwell-time\/\">Dwell Time<\/a><\/strong>: A longer time on page suggests users find your content engaging.<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\">\n<li><strong>Use Link Tracking Parameters<\/strong><br>To track clicks, add UTM parameters in Google Analytics or use tools like Bitly. This helps measure how many users interact with your external links.<\/li>\n\n\n\n<li><strong>Check Your Link Profile in Google Search Console<\/strong><br>Google Search Console shows which outbound links Google recognizes from your site. If they improve your SEO, you may notice better site indexing and ranking improvements.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><strong>Final Thoughts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yes\u2014but only when used strategically. Outbound links improve content credibility, user experience, and search engine understanding. They help your website build trust, rank for relevant topics, and even attract backlinks.<\/p>\n\n\n\n<p>However, randomly linking out won\u2019t boost rankings. Focus on quality, relevance, and balance to get the best results.<\/p>\n\n\n\n<p>Want to improve your SEO strategy? Start using outbound links the right way and watch your authority grow!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>FAQs<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">1. Do outbound links help SEO?<\/h4>\n\n\n\n<p>Yes! Outbound links improve content credibility, user experience, and search engine understanding. When linking to high-authority sources, they reinforce topical relevance and can indirectly boost rankings.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Do outbound links pass link juice?<\/h4>\n\n\n\n<p>Yes, if they are do-follow links. They pass link equity (PageRank) to the linked site, signaling trust. However, using no-follow or sponsored attributes prevents passing link juice when necessary.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Can too many outbound links hurt SEO?<\/h4>\n\n\n\n<p>Yes, if overused or linked to low-quality or irrelevant sites. Excessive outbound links can make content look spammy. Always prioritize quality over quantity.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. Should I use no-follow for all outbound links?<\/h4>\n\n\n\n<p>No. Only use no-follow for sponsored, affiliate, or untrusted links. For organic, high-authority sources, do-follow links are better for SEO.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5. Can outbound links increase my backlinks?<\/h4>\n\n\n\n<p>Yes, linking to reputable sites can help build relationships and increase the chances of getting natural backlinks from them in return.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to SEO, most discussions focus on backlinks (inbound links) and internal linking strategies. But what about &nbsp;outbound links? Do they help or hurt your website&#8217;s rankings? External links direct visitors from your site to another domain and play a crucial role in content credibility, user experience, and authority-building. While some website owners [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3671,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[35,637,174,634,632,39,633,631,635,71,636,123],"class_list":["post-3655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-backlinks","tag-best-practices-for-external-linking","tag-digital-marketing","tag-do-follow-vs-no-follow-links","tag-external-links","tag-link-building","tag-link-juice","tag-outbound-links","tag-outbound-vs-inbound-links","tag-seo-best-practices","tag-seo-link-building-strategies","tag-seo-strategy"],"acf":[],"jetpack_featured_media_url":"https:\/\/outreachz.com\/blog\/wp-content\/uploads\/2025\/01\/outbound-links-2.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/outreachz.com\/blog\/wp-json\/wp\/v2\/posts\/3655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/outreachz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/outreachz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/outreachz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/outreachz.com\/blog\/wp-json\/wp\/v2\/comments?post=3655"}],"version-history":[{"count":9,"href":"https:\/\/outreachz.com\/blog\/wp-json\/wp\/v2\/posts\/3655\/revisions"}],"predecessor-version":[{"id":3672,"href":"https:\/\/outreachz.com\/blog\/wp-json\/wp\/v2\/posts\/3655\/revisions\/3672"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/outreachz.com\/blog\/wp-json\/wp\/v2\/media\/3671"}],"wp:attachment":[{"href":"https:\/\/outreachz.com\/blog\/wp-json\/wp\/v2\/media?parent=3655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/outreachz.com\/blog\/wp-json\/wp\/v2\/categories?post=3655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/outreachz.com\/blog\/wp-json\/wp\/v2\/tags?post=3655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}