{"id":3512,"date":"2024-12-09T14:25:40","date_gmt":"2024-12-09T14:25:40","guid":{"rendered":"https:\/\/outreachz.com\/blog\/?p=3512"},"modified":"2025-07-16T13:02:38","modified_gmt":"2025-07-16T13:02:38","slug":"anchor-text-and-anchor-text-diversity","status":"publish","type":"post","link":"https:\/\/outreachz.com\/blog\/anchor-text-and-anchor-text-diversity\/","title":{"rendered":"Anchor Text and Anchor Text Diversity: A Comprehensive Beginner\u2019s Guide"},"content":{"rendered":"\n<p>When we talk about SEO, we often hear terms like keywords, backlinks, or meta descriptions, but have you ever considered the role of anchor text? Those clickable words in hyperlinks may seem small, but they carry significant weight in shaping your website\u2019s SEO performance. In this guide, we\u2019ll explore everything you need to know about anchor text and why anchor text diversity is crucial for a successful SEO strategy.<\/p>\n\n\n\n<p>So, what makes anchor text such a big deal? Let\u2019s dive in and find out.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outreachz.com\/blog\/anchor-text-and-anchor-text-diversity\/#What_Is_Anchor_Text\" >What Is Anchor Text?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outreachz.com\/blog\/anchor-text-and-anchor-text-diversity\/#Types_of_Anchor_Text\" >Types of Anchor Text<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outreachz.com\/blog\/anchor-text-and-anchor-text-diversity\/#Why_Is_Anchor_Text_Important_for_SEO\" >Why Is Anchor Text Important for SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outreachz.com\/blog\/anchor-text-and-anchor-text-diversity\/#What_Is_Anchor_Text_Diversity\" >What Is Anchor Text Diversity?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outreachz.com\/blog\/anchor-text-and-anchor-text-diversity\/#How_to_Create_an_Anchor_Text_Diversity_Strategy\" >How to Create an Anchor Text Diversity Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/outreachz.com\/blog\/anchor-text-and-anchor-text-diversity\/#How_Anchor_Text_Diversity_Supports_Off-Page_SEO\" >How Anchor Text Diversity Supports Off-Page SEO<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Anchor_Text\"><\/span><strong>What Is Anchor Text?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Let\u2019s start with the basics. Anchor text is the visible, clickable text in a hyperlink that directs users to another page or website. Typically underlined or highlighted, it serves two important purposes:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>For Users:<\/strong> It tells users what they can expect when they click the link.<\/li>\n\n\n\n<li><strong>For Search Engines:<\/strong> It provides context about the linked page, helping search engines determine its relevance.<\/li>\n<\/ol>\n\n\n\n<p>For example: <strong>Learn more about SEO strategies&#8221;<\/strong> \u2013 Here, <em>SEO strategies<\/em> is the anchor&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Types_of_Anchor_Text\"><\/span>Types of Anchor Text<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Understanding the different types of anchor text is key to crafting a well-rounded SEO strategy. Each type has a specific purpose and works best in certain situations. Let\u2019s break them down with examples to make it easier to grasp.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. Exact Match<\/h4>\n\n\n\n<p>An exact match anchor text uses the exact keyword or phrase you\u2019re targeting. This type directly signals to search engines what the linked page is about. However, it must be used sparingly to avoid over-optimization.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Example:<\/strong> The anchor text <strong>\u201cSEO tips\u201d<\/strong> links to a page specifically about SEO tips.<\/li>\n\n\n\n<li><strong>When to Use:<\/strong> When you want to emphasize the relevance of a particular keyword, but use it in moderation to keep your link profile natural.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">2. Partial Match<\/h4>\n\n\n\n<p>Partial match anchor text includes a variation or close derivative of the target keyword. It offers more flexibility and appears more natural while still hinting at the linked page&#8217;s content.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Example:<\/strong> The anchor text <strong>\u201cbest strategies for SEO\u201d<\/strong> links to a page on SEO strategies.<\/li>\n\n\n\n<li><strong>When to Use:<\/strong> When you want to diversify your anchor text while still keeping it relevant to the keyword.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">3. Branded<\/h4>\n\n\n\n<p>Branded anchor text uses the name of a company, product, or website as the clickable text. This type strengthens brand recognition and avoids the risk of keyword stuffing.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Example:<\/strong> The anchor text <strong>\u201cVisit HubSpot\u201d<\/strong> links to HubSpot\u2019s homepage.<\/li>\n\n\n\n<li><strong>When to Use:<\/strong> When promoting your brand, linking to your homepage, or building brand authority.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">4. Generic<\/h4>\n\n\n\n<p>Generic anchor text consists of neutral phrases that don\u2019t include any <a href=\"https:\/\/outreachz.com\/blog\/types-of-keywords\/\">keywords<\/a> or brand references. These might seem less informative, but they serve as great tools for maintaining a natural link profile.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Examples:<\/strong> <strong>\u201cClick here,\u201d \u201cLearn more,\u201d<\/strong> or <strong>\u201cRead this post.\u201d<\/strong><\/li>\n\n\n\n<li><strong>When to Use:<\/strong> When you\u2019re focusing on user guidance or maintaining balance in your anchor text profile. Generic anchors are ideal for internal links or when the context around the link provides enough information.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">5. Naked URLs<\/h4>\n\n\n\n<p>A naked URL is when the actual web address is used as the anchor text. While not visually appealing, they can still serve a purpose in creating a natural-looking link profile.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Example:<\/strong><a href=\"http:\/\/www.example.com\" target=\"_blank\" rel=\"noopener\"> <strong>www.example.com<\/strong><\/a> links directly to a website without descriptive text.<\/li>\n\n\n\n<li><strong>When to Use:<\/strong> When sharing links in forums, citations, or other places where raw URLs are common. This type adds authenticity to your backlink profile.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">6. Long-tail Keywords<\/h4>\n\n\n\n<p><a href=\"https:\/\/outreachz.com\/blog\/what-are-long-tail-keywords\/\">Long-tail keyword<\/a> anchor text uses detailed and specific phrases. These are often more descriptive and reflect natural language search queries. They\u2019re particularly useful for targeting niche audiences or specific search intents.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Example:<\/strong> The anchor text <strong>\u201chow to improve off-page SEO\u201d<\/strong> links to a guide on off-page SEO strategies.<\/li>\n\n\n\n<li><strong>When to Use:<\/strong> When aiming for specific, less competitive keywords or addressing targeted audience questions.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Is_Anchor_Text_Important_for_SEO\"><\/span><strong>Why Is Anchor Text Important for SEO?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now, let\u2019s talk about why you should care about anchor text. Anchor text is a critical ranking signal for search engines like Google. When done correctly, it can improve your site\u2019s visibility.<\/p>\n\n\n\n<p>Here\u2019s how:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Helps Search Engines Understand Context:<\/strong> Anchor text acts like a label for the linked content, telling search engines what the page is about.<\/li>\n\n\n\n<li><strong>Boosts User Experience:<\/strong> Clear and relevant anchor text helps users know where a link will take them. This builds trust and improves engagement.<\/li>\n\n\n\n<li><strong>Supports <\/strong><a href=\"https:\/\/outreachz.com\/blog\/optimize-your-internal-linking-structure-for-seo\/\"><strong>Internal Linking<\/strong><\/a><strong>:<\/strong> Linking pages within your website using appropriate anchor text strengthens your overall content structure.<\/li>\n\n\n\n<li><strong>Enhances Backlink Value:<\/strong> When other sites link to yours using targeted anchor text, it boosts your authority for specific keywords.<\/li>\n<\/ol>\n\n\n\n<p>For example, if a high-authority site links to your page using the anchor \u201ctop email marketing tools,\u201d search engines will associate your page with that term.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Anchor_Text_Diversity\"><\/span><strong>What Is Anchor Text Diversity?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Anchor text diversity is the practice of using a mix of anchor text types in your link profile. Instead of using the same keyword repeatedly, you vary the types of anchor text to create a natural and balanced profile.<\/p>\n\n\n\n<p>Why does this matter? Imagine building 100 backlinks, all with the anchor text \u201cbest laptops.\u201d To Google, this looks suspiciously unnatural and might trigger penalties for over-optimization.<\/p>\n\n\n\n<p>A diverse profile, on the other hand, uses a combination of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Branded anchors: \u201cDell laptops\u201d<\/li>\n\n\n\n<li>Partial matches: \u201ctop laptops for professionals\u201d<\/li>\n\n\n\n<li>Generic terms: \u201cfind out more\u201d<\/li>\n\n\n\n<li>Naked URLs:<a href=\"http:\/\/www.laptopreviews.com\" target=\"_blank\" rel=\"noopener\"> <strong>www.laptopreviews.com<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<p>This diversity not only avoids penalties but also enhances your credibility.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Benefits of Anchor Text Diversity<\/strong><\/h3>\n\n\n\n<p>Here\u2019s why anchor text diversity should be a key part of your SEO strategy:<\/p>\n\n\n\n<p><strong>1. Avoids Over-Optimization Penalties<\/strong><\/p>\n\n\n\n<p>Google\u2019s algorithms are smarter than ever. If your link profile looks overly optimized with repetitive exact match anchors, it could lead to penalties. Diversifying your anchor text makes your profile look more natural.<\/p>\n\n\n\n<p><strong>2. Improves Rankings<\/strong><\/p>\n\n\n\n<p>A balanced profile with varied anchor text helps search engines trust your site, improving your rankings for multiple keywords instead of just one.<\/p>\n\n\n\n<p><strong>3. Enhances User Experience<\/strong><\/p>\n\n\n\n<p>Diverse anchor text that\u2019s relevant to the linked content improves user navigation. This keeps users engaged and encourages them to explore more pages on your site.<\/p>\n\n\n\n<p><strong>4. Boosts Link Credibility<\/strong><\/p>\n\n\n\n<p>When your links include a mix of branded, generic, and keyword-rich anchors, they appear more authentic. This increases the likelihood that search engines will view them as valuable.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Common Anchor Text Mistakes to Avoid<\/strong><\/h3>\n\n\n\n<p>Even with the best intentions, it\u2019s easy to slip up when creating anchor text. Let\u2019s look at some common mistakes and how to avoid them:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Overusing Exact Match Keywords<\/strong><strong><br><\/strong>It might seem tempting to use exact match keywords everywhere, but this can backfire. Google views this as manipulative, which could harm your rankings.<\/li>\n\n\n\n<li><strong>Irrelevant Anchor Text<\/strong><strong><br><\/strong>Using anchor text that doesn\u2019t relate to the linked content confuses users and search engines. Always ensure the anchor aligns with the destination page.<\/li>\n\n\n\n<li><strong>Keyword Stuffing<\/strong><strong><br><\/strong>Trying to cram multiple keywords into a single anchor makes it look unnatural. For example, \u201cbest laptops affordable laptops cheap laptops\u201d is a no-go.<\/li>\n\n\n\n<li><strong>Overuse of Generic Anchors<\/strong><strong><br><\/strong>While \u201cclick here\u201d or \u201cread more\u201d is fine occasionally, over-relying on them doesn\u2019t provide useful context.<\/li>\n\n\n\n<li><strong>Lack of Variety<\/strong><strong><br><\/strong>Focusing too heavily on one type of anchor, like branded or exact match, can limit your SEO potential. Aim for balance.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Create_an_Anchor_Text_Diversity_Strategy\"><\/span><strong>How to Create an Anchor Text Diversity Strategy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Building a diverse anchor text profile isn\u2019t as complicated as it sounds. Follow these steps to get started:<\/p>\n\n\n\n<p><strong>1. Use a Mix of Anchor Text Types<\/strong><\/p>\n\n\n\n<p>Strike a balance between exact match, partial match, branded, and generic anchor texts. Avoid overusing any one type.<\/p>\n\n\n\n<p><strong>2. Prioritize Relevance<\/strong><\/p>\n\n\n\n<p>Anchor text should always reflect the content of the linked page. Misleading anchors not only confuse users but also hurt your SEO.<\/p>\n\n\n\n<p><strong>3. Monitor Your Profile<\/strong><\/p>\n\n\n\n<p>Use tools like Google Search Console, Ahrefs, or SEMrush to analyze your anchor text distribution. Identify overused anchors and make adjustments.<\/p>\n\n\n\n<p><strong>4. Balance Internal and External Links<\/strong><\/p>\n\n\n\n<p>Diversify anchor text across both internal links within your site and <a href=\"https:\/\/outreachz.com\/blog\/types-of-backlinks\/\">backlinks<\/a> from other websites. For example, when linking between blog posts, use a mix of keyword-based and branded anchors.<\/p>\n\n\n\n<p><strong>5. Optimize for User Experience<\/strong><\/p>\n\n\n\n<p>Remember, anchor text isn\u2019t just for search engines. Make sure it\u2019s helpful and intuitive for users.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Tools to Analyze Anchor Text Diversity<\/strong><\/h3>\n\n\n\n<p>Maintaining a diverse anchor text profile requires regular monitoring. Fortunately, there are plenty of tools to help:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ahrefs:<\/strong> Provides detailed insights into your anchor text distribution.<\/li>\n\n\n\n<li><strong>SEMrush:<\/strong> Helps identify over-optimized anchors and offers recommendations.<\/li>\n\n\n\n<li><a href=\"https:\/\/moz.com\/link-explorer\" target=\"_blank\" rel=\"noopener\"><strong>Moz Link Explorer<\/strong><\/a><strong>:<\/strong> Tracks your backlinks and highlights areas for improvement.<\/li>\n\n\n\n<li><a href=\"https:\/\/search.google.com\/search-console\/about\" target=\"_blank\" rel=\"noopener\"><strong>Google Search Console<\/strong><\/a><strong>:<\/strong> Gives an overview of your internal and external links.<\/li>\n<\/ul>\n\n\n\n<p>These tools can help you spot issues before they become major problems.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Anchor_Text_Diversity_Supports_Off-Page_SEO\"><\/span><strong>How Anchor Text Diversity Supports Off-Page SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/outreachz.com\/blog\/off-page-seo\/\">Off-page SEO<\/a> relies heavily on backlinks, and anchor text diversity is a key factor in building a strong <a href=\"https:\/\/outreachz.com\/blog\/what-is-a-backlink-profile\/\">backlink profile<\/a>. Here\u2019s how to use it effectively:<\/p>\n\n\n\n<p><strong>1. Guest Blogging<\/strong><\/p>\n\n\n\n<p>When contributing <a href=\"https:\/\/outreachz.com\/blog\/guest-posting-a-beginners-guide\/\">guest posts<\/a>, ensure your anchor text is varied. For example, mix branded and partial match anchors within your content.<\/p>\n\n\n\n<p><strong>2. Outreach Campaigns<\/strong><\/p>\n\n\n\n<p>When requesting backlinks, provide webmasters with diverse anchor text options to ensure a natural link profile.<\/p>\n\n\n\n<p><strong>3. Social Media Sharing<\/strong><\/p>\n\n\n\n<p>Share links with branded or generic anchor text on social media platforms to drive traffic and boost visibility.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h3>\n\n\n\n<p>Anchor text diversity isn\u2019t just an SEO buzzword; it\u2019s a crucial strategy for improving your site\u2019s credibility, rankings, and user experience. By mixing anchor text types and focusing on relevance, you can create a natural link profile that search engines trust. Use the tips and tools in this guide to start optimizing your anchor text today.<\/p>\n\n\n\n<p>SEO success starts with small steps, and diversifying your anchor text is one of the smartest moves you can make!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When we talk about SEO, we often hear terms like keywords, backlinks, or meta descriptions, but have you ever considered the role of anchor text? Those clickable words in hyperlinks may seem small, but they carry significant weight in shaping your website\u2019s SEO performance. In this guide, we\u2019ll explore everything you need to know about [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3516,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29,77],"tags":[43,309,525,216,70,59,451,124,32,184],"class_list":["post-3512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-link-building","tag-anchor-text","tag-anchor-text-diversity","tag-anchor-text-optimization","tag-backlink-profile","tag-backlink-strategies","tag-guest-blogging","tag-link-building-tips","tag-off-page-seo","tag-seo","tag-seo-strategies"],"acf":[],"jetpack_featured_media_url":"https:\/\/outreachz.com\/blog\/wp-content\/uploads\/2024\/12\/anchor-text.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/outreachz.com\/blog\/wp-json\/wp\/v2\/posts\/3512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/outreachz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/outreachz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/outreachz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/outreachz.com\/blog\/wp-json\/wp\/v2\/comments?post=3512"}],"version-history":[{"count":5,"href":"https:\/\/outreachz.com\/blog\/wp-json\/wp\/v2\/posts\/3512\/revisions"}],"predecessor-version":[{"id":3971,"href":"https:\/\/outreachz.com\/blog\/wp-json\/wp\/v2\/posts\/3512\/revisions\/3971"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/outreachz.com\/blog\/wp-json\/wp\/v2\/media\/3516"}],"wp:attachment":[{"href":"https:\/\/outreachz.com\/blog\/wp-json\/wp\/v2\/media?parent=3512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/outreachz.com\/blog\/wp-json\/wp\/v2\/categories?post=3512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/outreachz.com\/blog\/wp-json\/wp\/v2\/tags?post=3512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}