{"id":2434,"date":"2022-11-22T04:29:27","date_gmt":"2022-11-22T04:29:27","guid":{"rendered":"https:\/\/outreachz.com\/blog\/?p=2434"},"modified":"2024-02-02T10:18:45","modified_gmt":"2024-02-02T10:18:45","slug":"what-is-cost-per-acquisition-cpa-how-to-measure-it","status":"publish","type":"post","link":"https:\/\/outreachz.com\/blog\/what-is-cost-per-acquisition-cpa-how-to-measure-it\/","title":{"rendered":"What Is Cost Per Acquisition (CPA)? How to Measure It"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/outreachz.com\/blog\/what-is-cost-per-acquisition-cpa-how-to-measure-it\/#Why_Is_Cost_Per_Acquisition_Important\" >Why Is Cost Per Acquisition Important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/outreachz.com\/blog\/what-is-cost-per-acquisition-cpa-how-to-measure-it\/#Where_Can_You_Use_Cost_Per_Acquisition\" >Where Can You Use Cost Per Acquisition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/outreachz.com\/blog\/what-is-cost-per-acquisition-cpa-how-to-measure-it\/#How_to_Calculate_Cost_Per_Acquisition\" >How to Calculate Cost Per Acquisition:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/outreachz.com\/blog\/what-is-cost-per-acquisition-cpa-how-to-measure-it\/#What_Is_a_Quality_Cost_Per_Acquisition\" >What Is a Quality Cost Per Acquisition?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/outreachz.com\/blog\/what-is-cost-per-acquisition-cpa-how-to-measure-it\/#Conclusion\" >Conclusion&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2438 size-fusion-600\" src=\"https:\/\/outreachz.com\/blog\/wp-content\/uploads\/2022\/11\/photo-output-4-600x400.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/outreachz.com\/blog\/wp-content\/uploads\/2022\/11\/photo-output-4-600x400.jpg 600w, https:\/\/outreachz.com\/blog\/wp-content\/uploads\/2022\/11\/photo-output-4-300x200.jpg 300w, https:\/\/outreachz.com\/blog\/wp-content\/uploads\/2022\/11\/photo-output-4-1024x683.jpg 1024w, https:\/\/outreachz.com\/blog\/wp-content\/uploads\/2022\/11\/photo-output-4-768x512.jpg 768w, https:\/\/outreachz.com\/blog\/wp-content\/uploads\/2022\/11\/photo-output-4-1536x1024.jpg 1536w, https:\/\/outreachz.com\/blog\/wp-content\/uploads\/2022\/11\/photo-output-4-2048x1366.jpg 2048w, https:\/\/outreachz.com\/blog\/wp-content\/uploads\/2022\/11\/photo-output-4-200x133.jpg 200w, https:\/\/outreachz.com\/blog\/wp-content\/uploads\/2022\/11\/photo-output-4-400x267.jpg 400w, https:\/\/outreachz.com\/blog\/wp-content\/uploads\/2022\/11\/photo-output-4-800x533.jpg 800w, https:\/\/outreachz.com\/blog\/wp-content\/uploads\/2022\/11\/photo-output-4-1200x800.jpg 1200w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">What is the best<\/span><b> CPA definition? Cost per acquisition <\/b><span style=\"font-weight: 400;\">(CPA) is a marketing metric that quantifies the cost of acquiring one customer. <\/span><b>CPA<\/b><span style=\"font-weight: 400;\"> can be used to compare the performance of different marketing campaigns and to measure an individual campaign&#8217;s effectiveness.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unlike other marketing metrics like Cost Per Impression (CPM), Cost Per Conversion (CPC), or even CAC (Customer Acquisition Cost), CPA is better in two regards. First, it is granular, meaning it can be associated with only the cost of specific acquisition channels rather than the average cost of acquiring customers across every platform. So, while CAC and CPA can give you the total campaign cost per conversion, only CPA can be streamlined to a single channel.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Second, unlike CPC, it covers the cost of the whole journey from contact to <\/span><b>customer<\/b><span style=\"font-weight: 400;\">. This means it also includes any additional costs associated with the <\/span><b>acquisition<\/b><span style=\"font-weight: 400;\"> process, such as unsuccessful attempts to attract new customers and any refunds made to dissatisfied customers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Is_Cost_Per_Acquisition_Important\"><\/span><span style=\"font-weight: 400;\">Why Is Cost Per Acquisition Important?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While business owners and marketers understand the value of effective advertisements in reaching their <\/span><b>target audience<\/b><span style=\"font-weight: 400;\">, most focus on increasing conversion rates. If this characterises your main marketing strategy, there could be a potential problem as these marketing metrics don&#8217;t capture the cost of getting a new customer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CPA is important because it allows you to evaluate your marketing efforts by looking at how much money you spend per customer acquired. It is also the direct financial link between your revenue and marketing and can inform effective lead generation. Without a good CPA, you could waste your time, effort, and money.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Where_Can_You_Use_Cost_Per_Acquisition\"><\/span><span style=\"font-weight: 400;\">Where Can You Use Cost Per Acquisition<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The CPA metric can be used across multiple paid marketing mediums, sometimes including platforms that don&#8217;t have a specific advertising <\/span><b>cost<\/b><span style=\"font-weight: 400;\">. Typically, CPA is used in the following ways:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. PPC<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2440 aligncenter\" src=\"https:\/\/outreachz.com\/blog\/wp-content\/uploads\/2022\/11\/photo-output-5-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/outreachz.com\/blog\/wp-content\/uploads\/2022\/11\/photo-output-5-300x200.jpg 300w, https:\/\/outreachz.com\/blog\/wp-content\/uploads\/2022\/11\/photo-output-5-1024x683.jpg 1024w, https:\/\/outreachz.com\/blog\/wp-content\/uploads\/2022\/11\/photo-output-5-768x512.jpg 768w, https:\/\/outreachz.com\/blog\/wp-content\/uploads\/2022\/11\/photo-output-5-1536x1024.jpg 1536w, https:\/\/outreachz.com\/blog\/wp-content\/uploads\/2022\/11\/photo-output-5-2048x1366.jpg 2048w, https:\/\/outreachz.com\/blog\/wp-content\/uploads\/2022\/11\/photo-output-5-200x133.jpg 200w, https:\/\/outreachz.com\/blog\/wp-content\/uploads\/2022\/11\/photo-output-5-400x267.jpg 400w, https:\/\/outreachz.com\/blog\/wp-content\/uploads\/2022\/11\/photo-output-5-600x400.jpg 600w, https:\/\/outreachz.com\/blog\/wp-content\/uploads\/2022\/11\/photo-output-5-800x533.jpg 800w, https:\/\/outreachz.com\/blog\/wp-content\/uploads\/2022\/11\/photo-output-5-1200x800.jpg 1200w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><br \/>\n<\/span><\/h3>\n<p><b>Pay Per Click<\/b><span style=\"font-weight: 400;\"> (PPC) is the most common form of <\/span><b>search engine optimization<\/b><span style=\"font-weight: 400;\"> advertising marketers use on platforms like Google Ads to reach their target audience. To calculate your PPC&#8217;s <\/span><b>CPA cost<\/b><span style=\"font-weight: 400;\">, you&#8217;ll need to know your spending on PPC and your average click-through rate. You should aim for high ad click-through rates with the least cost incurred<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Affiliate&nbsp;&nbsp;<\/span><\/h3>\n<p><b>Affiliate marketing<\/b><span style=\"font-weight: 400;\"> is a great way to get exposure for your business without spending a lot of money on advertising. Although it&#8217;s a lesser-known marketing strategy, affiliate marketing allows you to promote your business on other platforms that can reach your target audience. Affiliate marketing is synonymous with influencer marketing because it involves influencers who will expand the reach of your business beyond your target website, often using <\/span><b>social media<\/b><span style=\"font-weight: 400;\"> platforms.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Display<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Display advertisements are a great way to reach a niche audience. They&#8217;re affordable compared to other types of advertising and allow you to target your audience in a completely customised way. If you have an online store, display ads are ideal for targeting people who have visited your website but haven&#8217;t made a purchase yet.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Social Media<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2439 aligncenter\" src=\"https:\/\/outreachz.com\/blog\/wp-content\/uploads\/2022\/11\/pexels-pixabay-267350-300x218.jpg\" alt=\"\" width=\"300\" height=\"218\" srcset=\"https:\/\/outreachz.com\/blog\/wp-content\/uploads\/2022\/11\/pexels-pixabay-267350-300x218.jpg 300w, https:\/\/outreachz.com\/blog\/wp-content\/uploads\/2022\/11\/pexels-pixabay-267350-1024x743.jpg 1024w, https:\/\/outreachz.com\/blog\/wp-content\/uploads\/2022\/11\/pexels-pixabay-267350-768x557.jpg 768w, https:\/\/outreachz.com\/blog\/wp-content\/uploads\/2022\/11\/pexels-pixabay-267350-1536x1114.jpg 1536w, https:\/\/outreachz.com\/blog\/wp-content\/uploads\/2022\/11\/pexels-pixabay-267350-2048x1486.jpg 2048w, https:\/\/outreachz.com\/blog\/wp-content\/uploads\/2022\/11\/pexels-pixabay-267350-200x145.jpg 200w, https:\/\/outreachz.com\/blog\/wp-content\/uploads\/2022\/11\/pexels-pixabay-267350-400x290.jpg 400w, https:\/\/outreachz.com\/blog\/wp-content\/uploads\/2022\/11\/pexels-pixabay-267350-600x435.jpg 600w, https:\/\/outreachz.com\/blog\/wp-content\/uploads\/2022\/11\/pexels-pixabay-267350-800x580.jpg 800w, https:\/\/outreachz.com\/blog\/wp-content\/uploads\/2022\/11\/pexels-pixabay-267350-1200x871.jpg 1200w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Social media marketing is an excellent way to market your business on social media platforms like Facebook, Instagram, and Twitter. You can use social media <\/span><b>CPA marketing<\/b><span style=\"font-weight: 400;\"> to reach new customers looking for products or services similar to your offer. While this marketing strategy is used for low-budget <\/span><b>cost per acquisition<\/b><span style=\"font-weight: 400;\"> campaigns, it can quickly turn expensive due to the rising cost of Internet access and the quality of the campaign ads used on these platforms.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Content Marketing<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2441 aligncenter\" src=\"https:\/\/outreachz.com\/blog\/wp-content\/uploads\/2022\/11\/pexels-judit-peter-1766604-300x201.jpg\" alt=\"\" width=\"300\" height=\"201\" srcset=\"https:\/\/outreachz.com\/blog\/wp-content\/uploads\/2022\/11\/pexels-judit-peter-1766604-300x201.jpg 300w, https:\/\/outreachz.com\/blog\/wp-content\/uploads\/2022\/11\/pexels-judit-peter-1766604-1024x685.jpg 1024w, https:\/\/outreachz.com\/blog\/wp-content\/uploads\/2022\/11\/pexels-judit-peter-1766604-768x514.jpg 768w, https:\/\/outreachz.com\/blog\/wp-content\/uploads\/2022\/11\/pexels-judit-peter-1766604-1536x1028.jpg 1536w, https:\/\/outreachz.com\/blog\/wp-content\/uploads\/2022\/11\/pexels-judit-peter-1766604-2048x1370.jpg 2048w, https:\/\/outreachz.com\/blog\/wp-content\/uploads\/2022\/11\/pexels-judit-peter-1766604-200x134.jpg 200w, https:\/\/outreachz.com\/blog\/wp-content\/uploads\/2022\/11\/pexels-judit-peter-1766604-400x268.jpg 400w, https:\/\/outreachz.com\/blog\/wp-content\/uploads\/2022\/11\/pexels-judit-peter-1766604-600x402.jpg 600w, https:\/\/outreachz.com\/blog\/wp-content\/uploads\/2022\/11\/pexels-judit-peter-1766604-800x535.jpg 800w, https:\/\/outreachz.com\/blog\/wp-content\/uploads\/2022\/11\/pexels-judit-peter-1766604-1200x803.jpg 1200w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><br \/>\n<\/span><\/h3>\n<p><b>Content marketing<\/b><span style=\"font-weight: 400;\"> is a way to acquire new customers and keep existing ones. It can be used for any business, but the most common applications are for B2C and B2B companies and usually involve blogs, articles, and periodic newsletters. Content marketing may not necessarily increase customer conversion, but it is often pivotal to customer loyalty and makes for a stable CPA.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Calculate_Cost_Per_Acquisition\"><\/span><span style=\"font-weight: 400;\">How to Calculate Cost Per Acquisition:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The generic CPA formula is: total cost of acquisition channels\/conversions (number of acquired customers). If you decide to streamline calculations to specific marketing channels, then the different <\/span><b>CPA formulae<\/b><span style=\"font-weight: 400;\"> will reflect the unique channel you are targeting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, to effectively calculate the accurate CPA of your business, you will need the AOV (Average Order Value) and the Customer Lifetime Value (CLV). A low CPA doesn&#8217;t mean your marketing is cost-effective, especially when your customers have a low CLV.&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A low CPA with a low CLV means your marketing strategy is only effective in the short term because customers are not committing to you and your company. In the long term, this could raise the overall marketing cost and your CPA.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Pros<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">There are a few benefits to using Cost Per Acquisition (CPA) as a marketing strategy. First, it makes for <\/span><b>cost-effective<\/b><span style=\"font-weight: 400;\"> marketing since it tells you how much it costs to acquire a new customer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Second, CPA helps you understand your return on investment (ROI). It functions as a marketing KPI, which can indicate which marketing tactics are effective and working well for your company and which ones are underperforming.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Third, CPA is good practice for future campaigns because it helps you get used to tracking data and analysing metrics over time and can productively inform future marketing strategies.&nbsp;&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Cons<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">CPA by itself may not accurately reflect where your marketing metrics stand. It can be misleading if it is not combined with other marketing variables like the LTV (LifeTime Value), Website Conversion Rates, and marketing ROI. This is because CPA is a granular marketing metric that does not reflect the total picture of your <\/span><b>marketing campaign.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_a_Quality_Cost_Per_Acquisition\"><\/span><span style=\"font-weight: 400;\">What Is a Quality Cost Per Acquisition?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A quality CPA is hard to pin down because, across businesses, CPA will be done on differing benchmarks. Each business will have its marketing margin, prices, products, and cost of operations. They will also be at different business stages, have different budgets, and source their campaigns differently.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So when it comes to a quality CPA, the primary thing will be to sufficiently understand your acquisition platforms and how much they cost you to acquire new customers. Small-scale tests are effective in understanding how to gauge the market and are indicators of what will be an effective marketing strategy for your business.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"font-weight: 400;\">Conclusion&nbsp;<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As a business owner, your <\/span><b>cost per acquisition<\/b><span style=\"font-weight: 400;\">, a ratio of the cost of your customer acquisition channels to the number of customer conversions, is a non-negotiable marketing metric. Understanding your CPA channels and how they compare with your competitors can help you increase your marketing efficiency while cutting down on costs.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is the best CPA definition? Cost per acquisition (CPA) is a marketing metric that quantifies the cost of acquiring one customer. CPA can be used to compare the performance of different marketing campaigns and to measure an individual campaign&#8217;s effectiveness. &nbsp; Unlike other marketing metrics like Cost Per Impression (CPM), Cost Per Conversion (CPC), [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2566,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-2434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"jetpack_featured_media_url":"https:\/\/outreachz.com\/blog\/wp-content\/uploads\/2022\/11\/photo-output-2048x1366-1.webp","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/outreachz.com\/blog\/wp-json\/wp\/v2\/posts\/2434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/outreachz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/outreachz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/outreachz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/outreachz.com\/blog\/wp-json\/wp\/v2\/comments?post=2434"}],"version-history":[{"count":4,"href":"https:\/\/outreachz.com\/blog\/wp-json\/wp\/v2\/posts\/2434\/revisions"}],"predecessor-version":[{"id":2501,"href":"https:\/\/outreachz.com\/blog\/wp-json\/wp\/v2\/posts\/2434\/revisions\/2501"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/outreachz.com\/blog\/wp-json\/wp\/v2\/media\/2566"}],"wp:attachment":[{"href":"https:\/\/outreachz.com\/blog\/wp-json\/wp\/v2\/media?parent=2434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/outreachz.com\/blog\/wp-json\/wp\/v2\/categories?post=2434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/outreachz.com\/blog\/wp-json\/wp\/v2\/tags?post=2434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}