How to Fix Broken Links: Enhance SEO and User Experience


Jul 2023


Your website is a digital beacon, guiding users to knowledge. But broken links disrupt it. These disruptions are like roadblocks causing a poor user experience and hurting SEO.

Broken links affect user experience and search engine visibility. Knowing how to fix them is crucial. This guide offers solutions for a smoother experience and improved SEO.

Understanding Broken Links

Broken links, also known as dead links, are links that lead to a page that doesn’t exist or isn’t available. This can happen for various reasons. For instance, the website may have moved, deleted a page, or changed its URL structure. Broken links can be internal, linking within the same site, or external, pointing to other sites.

Understanding the difference between internal and external broken links is important. Internal broken links can lead to a poor user experience as they disrupt the user’s navigation on your site. External broken links, on the other hand, can lead to a loss of valuable backlinks, which can negatively impact your site’s SEO.

The Consequences of Broken Links

Broken links can have a significant impact on both user experience and SEO. Here are some key points to consider:

  1. User Experience: When users encounter a 404 error after clicking on a link, it can be a source of frustration. This negative experience can lead to a poor impression of your site, causing users to leave and possibly never return.
  2. Increased Bounce Rate: A poor user experience due to broken links can increase your website’s bounce rate. The bounce rate is a metric that search engines use to evaluate your site’s user experience. A high bounce rate can negatively impact your site’s SEO.
  3. Wasted Link Juice: From an SEO perspective, broken links can waste ‘link juice,’ the value that passes from one page to another through links. This can disrupt the flow of link equity throughout your site and potentially impact your site’s search engine rankings.
  4. Lost Opportunities: A broken link is a missed opportunity to share valuable content with your users and for search engines to understand the structure and content of your website.

How to Find Broken Links

Finding broken links is the first step towards fixing them. There are several tools available that can help you identify broken links on your website. Two of the most popular are Google Analytics and Xenu Link Sleuth.

  1. Google Analytics: Google Analytics is a powerful tool for tracking website performance, and it can also be used to find broken links. To do this, you need to log into your Google Analytics account and navigate to the Behavior tab. From there, select “Site Content” and then “All Pages.” You can set the evaluation period for the amount of time you want to review. Once this is done, you can create a page title filter to include your 404 Page Title. This will show you the links that are broken and resulting in a 404 page.
  1. Xenu Link Sleuth: Xenu Link Sleuth is another useful tool for finding broken links. After installing the software, you can go to File, Check URL, and enter your website’s domain. Make sure to uncheck the box named “check external links,” and then run the analysis. This process can take some time, especially for larger websites, but the report it generates will provide a comprehensive list of all the broken links on your site.

In addition to these tools, there are also online services and plugins that can help you find broken links. These include tools like Broken Link Checker for WordPress, Dead Link Checker, and Dr. Link Check. These tools can automate the process of finding broken links, making it easier to maintain a broken link-free website.

Remember, the key to fixing broken links is first finding them. By regularly conducting link audits using these tools, you can identify and fix broken links before they have a significant impact on your website’s user experience and SEO.

How to Fix Broken Links

Once you’ve identified the broken links on your website, the next step is to fix them. There are several ways to do this:

1. Replace Broken Links:

If a link is broken because the target page has moved, you can simply update the link to point to the new location of the target page. This is the simplest solution, but it requires that a suitable replacement page exists. For example, if you’ve moved your company’s “About Us” page to a new URL, you’ll need to update all the links pointing to the old URL with the new one.

2. Remove Broken Links:

If a link is broken because the target page no longer exists and there’s no suitable replacement, it may be best to remove the link entirely. While this doesn’t preserve the link juice that the original link provided, it does prevent users from encountering a 404 error. For instance, if you’ve linked to a third-party website that has since been taken down, it would be best to remove this link from your site.

3. Redirect Broken Links:

If a page on your site that has been linked to from other sites is no longer available, you can set up a redirect from that page to a relevant page. This ensures that users who click on the link will still end up on a relevant page on your site, and it also preserves the link juice that the original page had accumulated. For example, if you’ve deleted a blog post that received a lot of backlinks, you can set up a redirect from the deleted post’s URL to a similar post on your site.

Fixing Broken Backlinks

Broken backlinks are links from other websites that point to your site but end up on a 404 page. These can be particularly harmful to your SEO as they waste valuable link juice. To fix broken backlinks, you can use a tool like Ahrefs to find the broken backlinks, and then set up redirects from the broken URLs to relevant pages on your site.

For instance, if a popular blog is linked to a product page on your site that no longer exists, you can set up a redirect from the old product page to a new one. This way, anyone clicking on the link from the blog will be taken to the new product page, and the link juice from the blog will be passed on to the new page.

Maintaining a Broken Link-Free Website

Maintaining a website free of broken links is not a one-time task but an ongoing process. Here are some steps to ensure your website remains free of broken links:

  • Regular Audits: Schedule regular audits using tools like Google Analytics or Xenu Link Sleuth to check for broken links on your website.
  • Prompt Action: Once you identify broken links, fix them as soon as possible. The quicker you fix these links, the less impact they will have on your site’s SEO and user experience.
  • Content Updates: Regularly update your site’s content and ensure that all links within the content are working correctly. This includes both internal and external links.
  • Redirect Management: Ensure that all redirects are set up correctly in redirect management. Incorrect redirects can lead to broken links.
  • Routine Maintenance: Make it a habit to check for and fix broken links regularly. This will ensure that your website remains a reliable source of information for your users and maintains a strong SEO performance.


Fixing broken links is a crucial part of website maintenance. It not only improves the user experience but also bolsters your SEO ensuring that your website remains a reliable source of information. By regularly checking for and fixing broken links, you can keep your website’s beacon shining brightly in the vast digital landscape.

Remember, a website free of broken links is like a well-oiled machine. It runs smoothly, providing a seamless experience for users while also ensuring optimal performance in search engine rankings. So, don’t let broken links throw a wrench in your operations. Take the time to find and fix them, and your efforts will be rewarded with a stronger, more effective website.